Communication.
Representation.
Intent.

Communication.
Representation.
Intent.

What we do

Putting representation
at the heart of healthcare
communications

We believe in the power of representative communication to address health inequalities, challenge misinformation, and improve outcomes and access to health and social care.

Intent Health is the leading healthcare communications agency focussed on reaching forgotten, ignored, or misunderstood communities. We help healthcare providers, businesses, and charities see and engage with those communities.

Around half of the adult population struggles to understand information that can help them manage their, and others’, health¹. And it’s often the most disadvantaged and marginalised groups in society who experience these barriers and live with the highest burden of chronic conditions.

Our creative approach to healthcare PR is grounded in inclusive communication and stress tested along the way.

We develop campaigns and strategies that are truly representative of the audiences you are trying to reach.

How we work

Our Intent
Model

Our award-winning approach reaches across all aspects of patient communities and unpacks the barriers and issues preventing you from effectively reaching them.

Known unknown

Patients you know about and are in
your mapping & engagement plans.
  • Undiagnosed patients
  • Patients in clinical care, not on treatment

Unknown unknown

Communities and individuals you aren’t
yet aware of and don’t engage with.
  • Misdiagnosed patients
  • Communities who don’t know of you

Known unknown

Patients you know about and are in your mapping & engagement plans.
  • Undiagnosed patients
  • Patients in clinical care, not on treatment

Unknown unknown

Communities and individuals you aren’t yet aware of and don’t engage with.
  • Misdiagnosed patients
  • Communities who don’t know of you
With insights and understanding, our strategic recommendations and programmes of activity work towards equity and diversity in health and social care, breaking down barriers and moving forward towards more…

Insights.
Trust.
Growth.

We’re creating
an industry built
on inclusion

What we offer

Our health
communication services

We are a full service health and medical communications agency, with over 60 years’ experience in our leadership team.
Research and Insights
Advocacy and
Issues-led Campaigns
Strategy Development
Clinical Trial Community Mapping and Engagement
Crisis Communications
and Issues Preparedness
Corporate or Franchise Narrative
Patient & Community
Engagement
Brand & Access/
Launch Communications
Workshop Facilitation

Read our stories

Case studies

Connect with Intent

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Who we work with

We unlock value
with our clients

Our clients trust us to understand people, get to grips with barriers
to access, and connect meaningfully to change outcomes.
Our clients trust us to understand people, get to grips with barriers to access, and connect meaningfully to change outcomes.

Our Success Stories

“Working with all of you
was an absolute joy”

“Working with all of you was an absolute joy”

What our clients
are saying

Thank you all for your incredible efforts and partnership on today’s panel. 
I think you could tell how absolutely touched we were with how open the panelists were in sharing their stories and how impactful their insights will be to us as we look to shape future programs. I also wanted to say that working with all of you is an absolute joy. We appreciate how actively you listen to us and how you always take that one extra step to ensure we get to where we need to be.

Vertex

We wanted an agency who understood the impact of racism on people’s lives and who had the ability to work with colleagues from minority communities – and we found that in Intent Health. Being able to work alongside our colleagues in a sensitive way, and recognising what it feels like to walk in similar shoes was the main priority in establishing #WYRootOutRacism. From the insight stage right through to the launch of our important movement, the team was supportive, attentive, caring and able to deliver on our priorities – whilst developing excellent relationships with the movement team.

West Yorkshire Health and Care Partnership

What our clients
are saying

Thank you all for your incredible efforts and partnership on today’s panel. 
I think you could tell how absolutely touched we were with how open the panelists were in sharing their stories and how impactful their insights will be to us as we look to shape future programs. I also wanted to say that working with all of you is an absolute joy. We appreciate how actively you listen to us and how you always take that one extra step to ensure we get to where we need to be.”

Vertex

We wanted an agency who understood the impact of racism on people’s lives and who had the ability to work with colleagues from minority communities – and we found that in Intent Health. Being able to work alongside our colleagues in a sensitive way, and recognising what it feels like to walk in similar shoes was the main priority in establishing #WYRootOutRacism. From the insight stage right through to the launch of our important movement, the team was supportive, attentive, caring and able to deliver on our priorities – whilst developing excellent relationships with the movement team.

West Yorkshire Health and Care Partnership

Our Founder

“When you talk to people about health, and they can’t hear
you, nothing changes”

Dr Jane Brearley, Founder and CEO
“When I was eight weeks pregnant with our third child, my partner died of a massive stroke. One minute he was there eating chips with the kids and a couple of hours later, he was gone. I’m not telling you this because I want your pity. I don’t. Or so that you can call me super-woman. I’m not. I’m telling you this because I understand that life happens, and we’re all human.

Health inequities exist across every disease, every service provision, every diagnosis, and every treatment decision. No matter what your fancy pants website says, if you are not reaching the WHOLE community, then you are not serving your patient community equitably.

The voices of marginalised groups need to be heard because they are in the most need.

My vision has not changed.
To create a community where difference is celebrated.

Be humble. Don’t assume. Listen. Diversity of thinking isn’t enough.

My vision has not changed. To create a community where difference is celebrated. Where everyone has a true voice, and one that is heard. Where we don’t shy away from uncomfortable conversations. Where we accept that constructive conflict creates the best ideas, because if we all agree, what is the point? Where empathy and trust are the foundations of our relationships with colleagues and clients. Where we step aside and give others a chance. Where we lift people up. Where we embrace life and celebrate both our successes and our mistakes.”

Our Founder

“When you talk to people about health, and they can’t hear
you, nothing changes”

Dr Jane Brearley, Founder and CEO
“When I was eight weeks pregnant with our third child, my partner died of a massive stroke. One minute he was there eating chips with the kids and a couple of hours later, he was gone. I’m not telling you this because I want your pity. I don’t. Or so that you can call me super-woman. I’m not. I’m telling you this because I understand that life happens, and we’re all human.

Health inequities exist across every disease, every service provision, every diagnosis, and every treatment decision. No matter what your fancy pants website says, if you are not reaching the WHOLE community, then you are not serving your patient community equitably.

The voices of marginalised groups need to be heard because they are in the most need.

Be humble. Don’t assume. Listen. Diversity of thinking isn’t enough.

My vision has not changed. To create a community where difference is celebrated. Where everyone has a true voice, and one that is heard. Where we don’t shy away from uncomfortable conversations. Where we accept that constructive conflict creates the best ideas, because if we all agree, what is the point? Where empathy and trust are the foundations of our relationships with colleagues and clients. Where we step aside and give others a chance. Where we lift people up. Where we embrace life and celebrate both our successes and our mistakes.”

My vision has not changed.
To create a community where difference is celebrated.

Meet our people

Our team

We are a team with 60 years of communications experience, collectively having launched innovative medicines into the market in the UK, Europe and around the world. Our team also includes health system specialists, media consultants and experts in advocacy and campaigning.

Read our stories

Case studies

We are built differently

As a team, we are
built differently

As a team,
we are built differently

This means we think differently. We are a purposefully diverse group of specialists in our field, with representation across race, age, gender, sexuality, disability, socio-economic background, and experience.
This helps us to see the things you can’t.

Reach more people with inclusive communication

Chat to us at hello@intenthealth.co.uk to discuss how we can be your partners in
reaching more people with representative and inclusive healthcare communication.
Chat to us at hello@intenthealth.co.uk to discuss how we can be your partners in reaching more people with representative and inclusive healthcare communication.