Intent Health is the only consultancy with a unique business model designed to address health inequities through strategic communications and collaboration with expert partnership.
Intent Health is the only consultancy with a unique business model designed to address health inequities through strategic communications and collaboration with expert partnership.
About Us
Access to healthcare is a human right, whoever you are, wherever you live and whoever you love.
Our clients are driving forward research and innovation. We are experts at designing communications strategies that extend their reach and communicate clearly our clients’ impact and value to society.
Our decades of experience will enable organisation to tangibly address health inequities, support your ESG goals, improve diagnosis and access, centre the patient voice and enhance your corporate reputation.
Because of our business model, we are delighted to have been recognised by B Corp for our client impact in supporting underserved communities around the world.
Intent Health is the only consultancy with a unique business model designed to address health inequities through strategic communications and collaboration with expert partnership.
Our Approach
Our Intent
Model
I.N.T.E.N.T.
I – Inclusive: Engaging diverse community voices through participatory methods, ensuring all perspectives—especially underrepresented ones—are heard and valued.
N – Nurturing: Fostering a supportive environment where relationships and ideas are cultivated, emphasising empathy and deep listening to understand the community’s needs and aspirations.
T – Transparent: Using open communication and clear processes to share findings, decisions, and progress, ensuring the community understands how their input influences outcomes.
E – Empowering: Equipping community members with the skills, knowledge, and tools to co-create solutions, while involving them in research design and interpretation, making them active contributors to both the process and the outcomes.
N – Narrative-Driven: Leveraging qualitative research methods like interviews, focus groups, and storytelling to gather rich, context-specific insights that capture the lived experiences and emotions of the community.
T – Transformative: Prioritising meaningful and lasting changes, using qualitative insights to deeply understand the impact on individuals and the community, and translating those insights into actions that drive sustainable health outcomes.
Our model sets us apart and facilitates true cocreation, meaningful partnerships and deep insight resulting in successful and tangible outcomes.
• Our community-led approach and diverse team is reflective of our ambition to change the way health is accessed and experienced by everyone.
• We work with a deep and varied global network of clinical leaders, advocates, community leaders and community groups who ensure our outputs are representative of the people our communications are designed to reach.
• We bring in bespoke Community Advisor panels to support our consultants on every client project. We never assume we know more than communities themselves.
Insights.
Trust.
Growth.
What we offer
Our health
communication services
We are a health communications consultancy, with over 60 years’ experience in our leadership team.
Issues-led Campaigns
and Issues Preparedness
Engagement
Launch Communications
Read our stories
Case studies
Who we work with
We unlock value
with our clients
Our clients trust us to understand people, get to grips with barriers
to access, and connect meaningfully to change outcomes.
Our clients trust us to understand people, get to grips with barriers to access, and connect meaningfully to change outcomes.
Our Success Stories
“Working with all of you
was an absolute joy”
“Working with all of you was an absolute joy”
What our clients
are saying
Thank you all for your incredible efforts and partnership on today’s panel. I think you could tell how absolutely touched we were with how open the panelists were in sharing their stories and how impactful their insights will be to us as we look to shape future programs. I also wanted to say that working with all of you is an absolute joy. We appreciate how actively you listen to us and how you always take that one extra step to ensure we get to where we need to be.
Vertex
We wanted an agency who understood the impact of racism on people’s lives and who had the ability to work with colleagues from minority communities – and we found that in Intent Health. Being able to work alongside our colleagues in a sensitive way, and recognising what it feels like to walk in similar shoes was the main priority in establishing #WYRootOutRacism. From the insight stage right through to the launch of our important movement, the team was supportive, attentive, caring and able to deliver on our priorities – whilst developing excellent relationships with the movement team.
West Yorkshire Health and Care Partnership
What our clients
are saying
Thank you all for your incredible efforts and partnership on today’s panel. I think you could tell how absolutely touched we were with how open the panelists were in sharing their stories and how impactful their insights will be to us as we look to shape future programs. I also wanted to say that working with all of you is an absolute joy. We appreciate how actively you listen to us and how you always take that one extra step to ensure we get to where we need to be.”
Vertex
We wanted an agency who understood the impact of racism on people’s lives and who had the ability to work with colleagues from minority communities – and we found that in Intent Health. Being able to work alongside our colleagues in a sensitive way, and recognising what it feels like to walk in similar shoes was the main priority in establishing #WYRootOutRacism. From the insight stage right through to the launch of our important movement, the team was supportive, attentive, caring and able to deliver on our priorities – whilst developing excellent relationships with the movement team.
West Yorkshire Health and Care Partnership
Our Founder
“When you talk to people about health, and they can’t hear you, nothing changes”
Dr Jane Brearley, Founder and CEO
“When I was eight weeks pregnant with our third child, my partner died of a massive stroke. One minute he was there eating chips with the kids and a couple of hours later, he was gone. I’m not telling you this because I want your pity. I don’t. Or so that you can call me super-woman. I’m not. I’m telling you this because I understand that life happens, and we’re all human.
Health inequities exist across every disease, every service provision, every diagnosis, and every treatment decision. No matter what your fancy pants website says, if you are not reaching the WHOLE community, then you are not serving your patient community equitably.
The voices of marginalised groups need to be heard because they are in the most need.
My vision has not changed.
To create a community where difference is celebrated.
Be humble. Don’t assume. Listen. Diversity of thinking isn’t enough.
My vision has not changed. To create a community where difference is celebrated. Where everyone has a true voice, and one that is heard. Where we don’t shy away from uncomfortable conversations. Where we accept that constructive conflict creates the best ideas, because if we all agree, what is the point? Where empathy and trust are the foundations of our relationships with colleagues and clients. Where we step aside and give others a chance. Where we lift people up. Where we embrace life and celebrate both our successes and our mistakes.”
Our Founder
“When you talk to people about health, and they can’t hear you, nothing changes”
Dr Jane Brearley, Founder and CEO
Health inequities exist across every disease, every service provision, every diagnosis, and every treatment decision. No matter what your fancy pants website says, if you are not reaching the WHOLE community, then you are not serving your patient community equitably.
The voices of marginalised groups need to be heard because they are in the most need.
Be humble. Don’t assume. Listen. Diversity of thinking isn’t enough.
My vision has not changed. To create a community where difference is celebrated. Where everyone has a true voice, and one that is heard. Where we don’t shy away from uncomfortable conversations. Where we accept that constructive conflict creates the best ideas, because if we all agree, what is the point? Where empathy and trust are the foundations of our relationships with colleagues and clients. Where we step aside and give others a chance. Where we lift people up. Where we embrace life and celebrate both our successes and our mistakes.”
My vision has not changed.
To create a community where difference is celebrated.
Meet our people
Our team
We are a team with 60 years of communications experience, collectively having launched innovative medicines into the market in the UK, Europe and around the world. Our team also includes health system specialists, media consultants and experts in advocacy and campaigning.
FOUNDER & CEO
Dr. Jane Brearley
Jane’s career spans over 24 years in healthcare communications, working with agencies such as Portland, Publicis Resolute, Waggener Edstrom and Red Door Communications on behaviour changing healthcare campaigns. She is a champion of diversity, inclusion and representation and an advocate for mental health.
Jane was the winner of Communique Healthcare Communications Leader 2019 and featured in the PR Week Power Book 2018 and 2019.
Jenny is an award-winning senior communications leader, working closely with UK, Global and European organisations looking to address the world’s most pressing and complex health issues. Jenny has 13 years’ experience advising clients across healthcare.
She is a firm believer in the ability of accessible communications to be aleveller in health outcomes, and as such is passionate about meaningful relationship building and representative advocacy. Jenny advises clients on impactful campaigns and strategic communications and has worked with Pfizer, Women’s Aid, AstraZeneca, NHS organisations, LSHTM amongst others. Jenny is a Communique judge.
SENIOR ACCOUNT MANAGER
Serena Rianjongdee
Serena is a communications specialist having worked in the research, charity and healthcare sectors on a range of traditional and digital campaigns.
She comes from a boutique communications agency supporting early-stage biotech and life-science companies, and prior to that worked within the NHS.
Heidi has a wealth of experience in public health, health services research, and social justice. With a PhD in Applied Health Research, Heidi has dedicated her career to advocating for equitable access to health and health research, focusing on improving the underlying methodology of research to address disparities in communicable and non-communicable diseases to ensure that health interventions are developed with inclusivity in mind. She is a leading figure in the field of health research, designing, conducting, and co-producing ground-breaking studies to tackle pressing global health issues. Her work has targeted every stage of the research lifespan, right from intervention development to inclusive demographic data collection, participant recruitment, outcome collection, and effective dissemination of results.
We are built differently
As a team, we are
built differently
As a team,
we are built differently
This means we think differently. We are a purposefully diverse group of specialists in our field, with representation across race, age, gender, sexuality, disability, socio-economic background, and experience.
This helps us to see the things you can’t.
Reach more people with powerful communication
Chat to us at hello@intenthealth.co.uk to discuss how we can be your partners in
reaching more people with representative and inclusive healthcare communication.
Chat to us at hello@intenthealth.co.uk to discuss how we can be your partners in reaching more people with representative and inclusive healthcare communication.
Recommendations to Engage British Jewish Communities
A research and engagement campaign for the NHS Race and Health Observatory to better understand and improve communications with the Jewish community.
This year-long phased project began with a rapid evidence review, followed by stakeholder mapping, advisor engagement and an extensive period of informed community engagement.
This deep period of research concluded with a detailed research report reflecting key insights and community-wide representations of the experiences of Jewish individuals from across the community, as well as a set of meaningful, accountable and achievable recommendations coupled with a suite of outputs to support effective implementation.
You can read the full report, recommendations and outputs on the NHS RHO website: www.nhsrho.org/research/health-communications-report-and-resources-to-improve-access-to-nhs-services-for-jewish-communities/
Rare Renal Campaign in South Asian Communities
Geolocated awareness campaign to raise awareness and understand of a rare, genetic condition prevalent in Pakistani and Kashmiri communities.
• Traditional and digital media
• Community engagement
• PAG engagement
A multi-channel awareness campaign informed by extensive research and community engagement to engage Pakistani and Kashmiri communities on the topic of inherited kidney disorders.
Strategic campaigning ranging from radio, GP leaflet to advertorial underlined by PAG support and messaging to engage ‘hidden’ patients and build trust in underserved communities and conditions.
Launch in Q4 2024
The MISSING Campaign
A multi-country campaign to engage and equip healthcare professionals to reduce maternal death from PPH.
- Advocacy and strategy development
- Clinical trial communications
- Community and stakeholder mapping
Launching ground-breaking trial data for the London School of Hygiene and Tropical Medicine (LSHTM) in a global campaign to reduce maternal death rates immediately after childbirth in Nigeria, Pakistan, Zambia, South Africa, Tanzania and India.
Stakeholder engagement via partnered clinical research centres for extensive mapping, building and shaping an advocacy strategy, and end-to-end creation of LSHTM positioning and campaign recommendations.
Achievements (launch TBC on publication timings)
- A suite of communications assets, digital tools and toolkits available to LSHTM partners in the global south.
- A global media strategy and social media influencer programme
Root Out Racism Campaign
- Research and insights with NHS colleagues
- Issues-led campaigning
- Workshop facilitation
Co-created following workshops with client stakeholders and people of colour working within the Partnership leading to a varied comms campaign uniquely focusing on the less obvious and more prevalent manifestations of racism – microaggressions.
Both traditional and digital channels used to raise awareness, generate engagement, and improve experiences for diverse staff and communities.
Achievements
- 71 pieces of media coverage, local and national
- 3.6M impressions for #WYHRootOutRacism
- Finalist for NHS Communicate Award, 2022
Rare Disease and Sickle Cell Awareness
- Advocacy
- Disease awareness campaigning
- Creative
Global awareness day centred projects supported by bringing together Kendall Square Orchestra, a volunteer classical music ensemble of science and technology professionals, followed by Sickle Cell Society, a leading awareness and support charity, with rare disease champions Next Step finding common ground in advocacy and healthcare passions.