Communication.
Representation.
Intent.
Communication.
Representation.
Intent.
What we do
Putting representation
at the heart of healthcare
communications
We believe in the power of representative communication to address health inequalities, challenge misinformation, and improve outcomes and access to health and social care.
Intent Health is the leading healthcare communications agency focussed on reaching forgotten, ignored, or misunderstood communities. We help healthcare providers, businesses, and charities see and engage with those communities.
Around half of the adult population struggles to understand information that can help them manage their, and others’, health¹. And it’s often the most disadvantaged and marginalised groups in society who experience these barriers and live with the highest burden of chronic conditions.
Our creative approach to healthcare PR is grounded in inclusive communication and stress tested along the way.
We develop campaigns and strategies that are truly representative of the audiences you are trying to reach.
How we work
Our Intent
Model
Our award-winning approach reaches across all aspects of patient communities and unpacks the barriers and issues preventing you from effectively reaching them.
Known unknown
Patients you know about and are in
your mapping & engagement plans.
- Undiagnosed patients
- Patients in clinical care, not on treatment
Unknown unknown
Communities and individuals you aren’t
yet aware of and don’t engage with.
- Misdiagnosed patients
- Communities who don’t know of you
Known unknown
Patients you know about and are in your mapping & engagement plans.
- Undiagnosed patients
- Patients in clinical care, not on treatment
Unknown unknown
- Misdiagnosed patients
- Communities who don’t know of you
With insights and understanding, our strategic recommendations and programmes of activity work towards equity and diversity in health and social care, breaking down barriers and moving forward towards more…
Insights.
Trust.
Growth.
We’re creating
an industry built
on inclusion
What we offer
Our health
communication services
We are a full service health and medical communications agency, with over 60 years’ experience in our leadership team.
Issues-led Campaigns
and Issues Preparedness
Engagement
Launch Communications
Read our stories
Case studies
Connect with Intent
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Who we work with
We unlock value
with our clients
Our clients trust us to understand people, get to grips with barriers
to access, and connect meaningfully to change outcomes.
Our clients trust us to understand people, get to grips with barriers to access, and connect meaningfully to change outcomes.
Our Success Stories
“Working with all of you
was an absolute joy”
“Working with all of you was an absolute joy”
What our clients
are saying
Thank you all for your incredible efforts and partnership on today’s panel. I think you could tell how absolutely touched we were with how open the panelists were in sharing their stories and how impactful their insights will be to us as we look to shape future programs. I also wanted to say that working with all of you is an absolute joy. We appreciate how actively you listen to us and how you always take that one extra step to ensure we get to where we need to be.
Vertex
We wanted an agency who understood the impact of racism on people’s lives and who had the ability to work with colleagues from minority communities – and we found that in Intent Health. Being able to work alongside our colleagues in a sensitive way, and recognising what it feels like to walk in similar shoes was the main priority in establishing #WYRootOutRacism. From the insight stage right through to the launch of our important movement, the team was supportive, attentive, caring and able to deliver on our priorities – whilst developing excellent relationships with the movement team.
West Yorkshire Health and Care Partnership
What our clients
are saying
Thank you all for your incredible efforts and partnership on today’s panel. I think you could tell how absolutely touched we were with how open the panelists were in sharing their stories and how impactful their insights will be to us as we look to shape future programs. I also wanted to say that working with all of you is an absolute joy. We appreciate how actively you listen to us and how you always take that one extra step to ensure we get to where we need to be.”
Vertex
We wanted an agency who understood the impact of racism on people’s lives and who had the ability to work with colleagues from minority communities – and we found that in Intent Health. Being able to work alongside our colleagues in a sensitive way, and recognising what it feels like to walk in similar shoes was the main priority in establishing #WYRootOutRacism. From the insight stage right through to the launch of our important movement, the team was supportive, attentive, caring and able to deliver on our priorities – whilst developing excellent relationships with the movement team.
West Yorkshire Health and Care Partnership
Our Founder
“When you talk to people about health, and they can’t hear you, nothing changes”
Dr Jane Brearley, Founder and CEO
“When I was eight weeks pregnant with our third child, my partner died of a massive stroke. One minute he was there eating chips with the kids and a couple of hours later, he was gone. I’m not telling you this because I want your pity. I don’t. Or so that you can call me super-woman. I’m not. I’m telling you this because I understand that life happens, and we’re all human.
Health inequities exist across every disease, every service provision, every diagnosis, and every treatment decision. No matter what your fancy pants website says, if you are not reaching the WHOLE community, then you are not serving your patient community equitably.
The voices of marginalised groups need to be heard because they are in the most need.
My vision has not changed.
To create a community where difference is celebrated.
Be humble. Don’t assume. Listen. Diversity of thinking isn’t enough.
My vision has not changed. To create a community where difference is celebrated. Where everyone has a true voice, and one that is heard. Where we don’t shy away from uncomfortable conversations. Where we accept that constructive conflict creates the best ideas, because if we all agree, what is the point? Where empathy and trust are the foundations of our relationships with colleagues and clients. Where we step aside and give others a chance. Where we lift people up. Where we embrace life and celebrate both our successes and our mistakes.”
Our Founder
“When you talk to people about health, and they can’t hear you, nothing changes”
Dr Jane Brearley, Founder and CEO
Health inequities exist across every disease, every service provision, every diagnosis, and every treatment decision. No matter what your fancy pants website says, if you are not reaching the WHOLE community, then you are not serving your patient community equitably.
The voices of marginalised groups need to be heard because they are in the most need.
Be humble. Don’t assume. Listen. Diversity of thinking isn’t enough.
My vision has not changed. To create a community where difference is celebrated. Where everyone has a true voice, and one that is heard. Where we don’t shy away from uncomfortable conversations. Where we accept that constructive conflict creates the best ideas, because if we all agree, what is the point? Where empathy and trust are the foundations of our relationships with colleagues and clients. Where we step aside and give others a chance. Where we lift people up. Where we embrace life and celebrate both our successes and our mistakes.”
My vision has not changed.
To create a community where difference is celebrated.
Meet our people
Our team
We are a team with 60 years of communications experience, collectively having launched innovative medicines into the market in the UK, Europe and around the world. Our team also includes health system specialists, media consultants and experts in advocacy and campaigning.
FOUNDER & CEO
Dr. Jane Brearley
Jane’s career spans over 24 years in healthcare communications, working with agencies such as Portland, Publicis Resolute, Waggener Edstrom and Red Door Communications on behaviour changing healthcare campaigns. She is a champion of diversity, inclusion and representation and an advocate for mental health.
Jane was the winner of Communique Healthcare Communications Leader 2019 and featured in the PR Week Power Book 2018 and 2019.
Jenny is an award-winning senior communications leader, working closely with UK, Global and European organisations looking to address the world’s most pressing and complex health issues. Jenny was previously Director at Portland Communications and has spent a decade advising clients across healthcare.
She is a firm believer in the ability of accessible communications to be aleveller in health outcomes, and as such is passionate about meaningful relationship building and representative advocacy. Jenny advises clients on impactful campaigns and strategic communications and has worked with Pfizer, Women’s Aid, AstraZeneca, NHS organisations, LSHTM amongst others.
ACCOUNT MANAGER
Serena Rianjongdee
Serena is a communications specialist having worked in the research, charity and healthcare sectors on a range of traditional and digital campaigns.
She comes from a boutique communications agency supporting early-stage biotech and life-science companies, and prior to that worked within the NHS.
Tamena Bashir
Tamena has worked in healthcare with over 10 years’ experience in and across healthcare communications in the areas of medical education, advertising and PR with global, regional and EMEA teams
She has worked across many therapy areas ranging from women’s health, oncology, diabetes, mental health and rare disease to name a few. She loves working on different projects and particularly enjoys digital projects, those that increase patient disease awareness and projects that impact and influence the lives of HCPs. She loves learning new things and is currently learning Turkish.
We are built differently
As a team, we are
built differently
As a team,
we are built differently
This means we think differently. We are a purposefully diverse group of specialists in our field, with representation across race, age, gender, sexuality, disability, socio-economic background, and experience.
This helps us to see the things you can’t.
Reach more people with inclusive communication
Chat to us at hello@intenthealth.co.uk to discuss how we can be your partners in
reaching more people with representative and inclusive healthcare communication.
Chat to us at hello@intenthealth.co.uk to discuss how we can be your partners in reaching more people with representative and inclusive healthcare communication.
The MISSING Campaign
A multi-country campaign to engage and equip healthcare professionals to reduce maternal death from PPH.
- Advocacy and strategy development
- Clinical trial communications
- Community and stakeholder mapping
Launching ground-breaking trial data for the London School of Hygiene and Tropical Medicine (LSHTM) in a global campaign to reduce maternal death rates immediately after childbirth in Nigeria, Pakistan, Zambia, South Africa, Tanzania and India.
Stakeholder engagement via partnered clinical research centres for extensive mapping, building and shaping an advocacy strategy, and end-to-end creation of LSHTM positioning and campaign recommendations.
Achievements (delayed launch to Sept 2024!)
- A suite of communications assets, digital tools and toolkits available to LSHTM partners in the global south.
- A global media strategy and social media influencer programme
Root Out Racism Campaign
- Research and insights with NHS colleagues
- Issues-led campaigning
- Workshop facilitation
Co-created following workshops with client stakeholders and people of colour working within the Partnership leading to a varied comms campaign uniquely focusing on the less obvious and more prevalent manifestations of racism – microaggressions.
Both traditional and digital channels used to raise awareness, generate engagement, and improve experiences for diverse staff and communities.
Achievements
- 71 pieces of media coverage, local and national
- 3.6M impressions for #WYHRootOutRacism
- Finalist for NHS Communicate Award, 2022
Rare Disease and Sickle Cell Awareness
- Advocacy
- Disease awareness campaigning
- Creative
Global awareness day centred projects supported by bringing together Kendall Square Orchestra, a volunteer classical music ensemble of science and technology professionals, followed by Sickle Cell Society, a leading awareness and support charity, with rare disease champions Next Step finding common ground in advocacy and healthcare passions.